We’ve come a long way in a short 100 years with the automobile. Out of the minds of a few lone inventors and a handful of small bicycle shops and carriage manufacturers, emerged an automobile industry that has developed into a powerhouse of production and employment whose survival now seems inexorably linked to the success of world economies.
But as the big players in this industry stumble in the current mess of financial woes, one wonders if the playing field could fast be redefined by smaller start-up companies.
If so, will these new players need to make a gigantic leap across the entire last century of industrial growth in one jump? Or, will they be something that functions completely different?
Will Detroit’s automakers need to redefine their manufacturing model? Can corporations so massively industrialized become agile enough to rapidly alter production in the face of sudden changes in demand?
Each year, automakers offer consumers improvements and new features in their product lines. The evolution of the automobile into today’s lineup of vehicles has shown remarkable progress in safety, performance, function and durability.
But there’s a difference between what’s new and what’s really new. A new feature does not fundamentally change the concept of a vehicle; a new model doesn’t necessarily mean a totally new automotive entity. A new design is not a new way of bringing cars to market.
When Honda introduced North America to its first production gasoline/electric hybrid vehicle, the Insight, a decade ago, that was something really new. In both design and means of propulsion, the Insight defied convention. Toyota wasted no time in bringing out its hybrid, the Prius, soon afterwards.
The original two-seater Insight was in production until 2006 and is making its way back to market this April as a 2010 five-passenger model. Meanwhile, Toyota has launched a redesigned Prius that is bigger and more powerful.
American automakers were slow to respond to the hybrid challenge and have been playing catch-up since. At times, there were indications that they might not even embrace the technology at all.
Times have changed.
Ford tiptoed into the hybrid market (the first domestic automaker to do so) with a version of the 2006 Escape SUV. Now, it is set to go gangbusters with the Fusion Hybrid – a more mainstream type of automobile that will be in showrooms this spring. Looks like Ford wants a share of the Toyota Camry Hybrid market.
Bob Bancroft, owner of Ashley Ford in New Bedford, Massachusetts described the new Fusion Hybrid as the highest mileage hybrid made in America - chalking up a mileage rating of 41 mpg.
High-mileage is the new mantra.
“Ford’s CEO (Alan Mulally) has made a promise that every vehicle will get better fuel economy than the vehicle it replaces,” noted Mr. Bancroft. “That’s the big story.”
Good news for sure. Ford is showing good effort to change the perception that big automakers are not making the cars people want.
But big automakers worldwide may soon find their foundations being rattled by an innovative start-up company, Local Motors, located in Wareham, Massachusetts. The company describes itself as “the first disruptive entrant in the US automotive industry in decades.”
Local Motors is not looking to mass produce vehicles. If they can build 2,000 vehicles per year at each of eventually 25 locations, that would please company founder Jay Rogers. It will be proof that their idea of “challenging the paradigm of highly centralized manufacturing, embattled dealerships and dispersed service locations,” is the way to go.
Ultimately, it could change the way consumers buy (and think about buying) their vehicles.
“The world changes faster than we develop cars,” observed Mr. Rogers. “It doesn’t need to be that way.”
He expects to turn heads by demonstrating that there is a different and faster way to get the cars people actually want out to market than the way it is currently being done.
But comparing Local Motors to the small manufacturers at the dawn of the auto age is hardly accurate according to Mr. Rogers. There’s a lot of automotive infrastructure that’s developed and capable of producing high quality, off-the-shelf parts and supplies most of which is now going to non-OEM (Original Equipment Manufacturer) purchasers. This is what Local Motors plans to tap into instead of manufacturing automotive parts themselves.
“You can stand on the shoulders of product development,” explained Mr. Rogers.
Easy access to everything from engines to brakes is an advantage previous start-ups like the ill-fated DeLorean Motor Company did not have thirty years ago.
Aiming to produce lower-weight vehicles that are designed by an online consensus of car enthusiasts (a internet savvy technique called crowd-sourcing), built from off-the-shelf parts and marketed to specific geographic regions, Local Motors’ business model completely redefines the way cars get to market.
But how will selling 50,000 cars shake up the Detroit automotive establishment that looks at sales in the millions per year.
“We hope to be a tipping point,” said Mr. Rogers.
He’s not alone in that wish.
Dean Kamen, the inventive creator of the Segway personal transporter is busy developing an electric vehicle called the Revolt which utilizes his version of a type of external combustion engine called the Stirling (after Robert Stirling, its 19th century inventor) to provide an electrical assist to the vehicle’s batteries.
Even though Kamen’s DEKA Research & Development Corp. hopes to have a production version of the vehicle on the market in 2 years, his goal may be less that of becoming an automaker and more of becoming the inventor that paves the way for other automakers to use the technology.
The Revolt design is based on the Ford Think which was cancelled in 2002. Ford sold its stock in the company and ultimately the Think brand wound up in Norway and today is producing electric cars for the European market.
Think describes its vehicles as, “emission free and three times as energy efficient as the cars used today.” The Think City model is designed to muster 62 mph with a range of 126 miles on a charge.
But Jim Lutz, president of Alden Buick Pontiac GMC Truck in Fairhaven, Massachusetts is not holding out hope that these new smaller companies will last.
“If you look at the history of startups, it’s dismally bad,” he observed. “Even craft businesses have gone by the wayside.”
For him, the car industry, in terms of its business sophistication, ranks just below the aircraft industry. Starting a car-making business from scratch may be just too formidable a challenge to succeed.
“The development costs are so high, they create such a barrier to entry,” he said.
But faced with the economic battering they are experiencing, the big automakers are taking their hour of despair and looking differently at how they do business.
“At GM, they’ve really put all their focus on the electric hybrid,” noted Mr. Lutz referencing the hulky new Yukon Hybrid.
Although the 20 city/20 highway mpg ratings show the vehicle to have improved fuel efficiency, the numbers themselves seem to come up short of startling. But Mr. Lutz put that into perspective given the size of the vehicle and what consumers could expect in this type of vehicle not so long ago.
“It’s a very interesting technological progression to get to mileage unthinkable 20 years ago,” he said. “This is starting to show the advantage of electric power.”
On both ends of the car making spectrum, at big and small companies, long-established businesses and fresh startups, everyone is using the word change in new hopeful tones. That’s good. A change in perspective is at the heart of innovation.
Tuesday, March 3, 2009
Thursday, August 30, 2007
Lies Spin Hybrid Battery Undercurrent
I came across a quote the other day attributed to Mark Twain that goes something like this, “A lie can travel halfway around the world while the truth is putting on its shoes.” It’s an apt description of what’s been dogging hybrid automobiles and keeping them marginalized.
I realized I needed to say something about this when my wife Susan came home the other day and asked me if it was true that hybrid automobile batteries needed to be replaced every two years at a cost of thousands of dollars.
Well, the simple answer to that question is NO.
This lie about hybrid batteries is a choice bit of misinformation put in motion by the spin doctors of the internal combustion gasoline engine lobby. They are hard at work undermining public confidence in hybrid technology.
Last winter, I first detected there was a bonafide effort afoot in some quarters of the auto industry to sideline the hybrid when a keynote speaker at the Northeast international auto show in Providence took pot shots at hybrid batteries and their disposal.
It was clear his words were meant to create doubts about the future of hybrid technology.
Looks like the spin is working when a humble consumer like my wife, who is considering a hybrid for her next automobile purchase, comes home with sudden second-thoughts.
Before I even address the “two year” part of the lie, consider this. At Toyota all hybrid-specific components on the Prius are guaranteed for at least 8 years or 100,000 miles.
Specifically, here’s what Toyota says: “Prius' hybrid-related components, including the HV battery, battery control module, hybrid control module and inverter with converter, are covered for 8 years/100,000 miles. The HV battery may have longer coverage under emissions warranty.”
You’ll find similar warranties with other hybrid manufacturers.
Regarding the alleged two year lifespan, that might apply if your driving you’re your car to death at the rate of over 50,000 miles a year. But even here there’s anecdotal evidence that a Vancouver taxi driver drove a Prius over 200,000 in 25 months and the batteries still held out strong.
But other than unusual driving like that, the average hybrid driver is likely to get well over seven years use from their batteries.
So much for the two year lie.
The batteries of a hybrid automobile system function a little differently than ordinary rechargeable batteries such as the ones in cell phones. Hybrid batteries never get fully charged or discharged. They operate in the 40 to 60 percent range of charge. This prolongs the useful life for this type of nickel-hydride battery.
In U.S. Department of Energy tests of hybrid batteries, it was determined that although the capacities of the batteries tested had diminished over time, their ability to absorb energy had not degraded even after 160,000 miles of use.
I realize that hybrid technology may not be the ultimate answer to our gas guzzling ways. It is at best a transitional technology. But it is a step in the right direction.
Consumers should be well advised not mislead. There’s a lot a stake both economically and with the environment. Lies are not the way forward.
I realized I needed to say something about this when my wife Susan came home the other day and asked me if it was true that hybrid automobile batteries needed to be replaced every two years at a cost of thousands of dollars.
Well, the simple answer to that question is NO.
This lie about hybrid batteries is a choice bit of misinformation put in motion by the spin doctors of the internal combustion gasoline engine lobby. They are hard at work undermining public confidence in hybrid technology.
Last winter, I first detected there was a bonafide effort afoot in some quarters of the auto industry to sideline the hybrid when a keynote speaker at the Northeast international auto show in Providence took pot shots at hybrid batteries and their disposal.
It was clear his words were meant to create doubts about the future of hybrid technology.
Looks like the spin is working when a humble consumer like my wife, who is considering a hybrid for her next automobile purchase, comes home with sudden second-thoughts.
Before I even address the “two year” part of the lie, consider this. At Toyota all hybrid-specific components on the Prius are guaranteed for at least 8 years or 100,000 miles.
Specifically, here’s what Toyota says: “Prius' hybrid-related components, including the HV battery, battery control module, hybrid control module and inverter with converter, are covered for 8 years/100,000 miles. The HV battery may have longer coverage under emissions warranty.”
You’ll find similar warranties with other hybrid manufacturers.
Regarding the alleged two year lifespan, that might apply if your driving you’re your car to death at the rate of over 50,000 miles a year. But even here there’s anecdotal evidence that a Vancouver taxi driver drove a Prius over 200,000 in 25 months and the batteries still held out strong.
But other than unusual driving like that, the average hybrid driver is likely to get well over seven years use from their batteries.
So much for the two year lie.
The batteries of a hybrid automobile system function a little differently than ordinary rechargeable batteries such as the ones in cell phones. Hybrid batteries never get fully charged or discharged. They operate in the 40 to 60 percent range of charge. This prolongs the useful life for this type of nickel-hydride battery.
In U.S. Department of Energy tests of hybrid batteries, it was determined that although the capacities of the batteries tested had diminished over time, their ability to absorb energy had not degraded even after 160,000 miles of use.
I realize that hybrid technology may not be the ultimate answer to our gas guzzling ways. It is at best a transitional technology. But it is a step in the right direction.
Consumers should be well advised not mislead. There’s a lot a stake both economically and with the environment. Lies are not the way forward.
Labels:
hybrid,
hybrid batteries,
hybrid vehicles
Thursday, June 28, 2007
GPS Navigation Is the New Must Have Auto Gadget
It doesn’t get much easier finding one’s way to a destination than by using a portable GPS navigation system. Program in the location to which you’re heading and bingo, the most direct route is displayed in real time as you drive, street by street, turn by turn.
So convenient are these marvels of space age technology and now more affordable that the public has turned a niche market product of a year ago into the must-have-item-da-jour.
At Radio Shack in Fairhaven, Massachusetts sales associates Steve Slattery and Sean Landry have noticed a big upturn in sales of the devices over the last few months.
“More and more people are starting to buy them,” observed Steve.
Lower pricing and the availability of more brands has made the difference.
The GPS navigation device kiosk at Radio Shack displays three brands: Garmin (the industry leader), TomTom and Magellan. Prices range from $299.99 for the essential TomTom “One” to $899.99 for the Garmin “Nuvi 660”.
The most advanced models offer Bluetooth wireless connectivity to cellphones and headphones for hands-free driving convenience and safety. With similarly equipped Bluetooth cellphones, the phone display comes up on the larger GPS device display and audio is routed through the unit, too.
Plus, many models now include test-to-speech capability to actually recite the street names and turns as you go along with other instructions and can locate points of interest, restaurants and service stations.
Vacationers are a ready market for this level of technology. What is especially enticing is that there are no monthly service fees to use the equipment and get information.
“If I were traveling, I would probably have one,” noted Sean.
But even day trippers and commuters can find great convenience in using a GPS navigation system.
As familiar as a Boston or a Providence might be or even the winding back roads of Cape Cod, there are always new places one goes to in these locales that can be hard to find. Simply program the location into the navigation system and you’re ready to go – no guessing.
Some models also make a traffic re-routing service available for an additional subscription fee. The service will notify the driver of upcoming traffic snarls and offer an alternative route.
“Most people coming in, looking for the most features for the lowest price go for the TomTom “Go 510” or the Magellan “RoadMate 2200T”,” explained Sean. “Both are $399.99.”
Key differences are that the Go 510 offers Bluetooth compatibility whereas the Magellan holds a longer battery charge.
If you’re an iPod user, some models are fully compatible with the player and display the iPod screen on the navigation display. Other models provide mp3 music playback and memory card capability.
More than another distraction while driving, GPS navigation systems can make it a lot easier for drivers struggling to figure out where they are going.
“Definitely a nice thing to have,” said Sean. “The last time I was in Boston, I wish I had one.”
So convenient are these marvels of space age technology and now more affordable that the public has turned a niche market product of a year ago into the must-have-item-da-jour.
At Radio Shack in Fairhaven, Massachusetts sales associates Steve Slattery and Sean Landry have noticed a big upturn in sales of the devices over the last few months.
“More and more people are starting to buy them,” observed Steve.
Lower pricing and the availability of more brands has made the difference.
The GPS navigation device kiosk at Radio Shack displays three brands: Garmin (the industry leader), TomTom and Magellan. Prices range from $299.99 for the essential TomTom “One” to $899.99 for the Garmin “Nuvi 660”.
The most advanced models offer Bluetooth wireless connectivity to cellphones and headphones for hands-free driving convenience and safety. With similarly equipped Bluetooth cellphones, the phone display comes up on the larger GPS device display and audio is routed through the unit, too.
Plus, many models now include test-to-speech capability to actually recite the street names and turns as you go along with other instructions and can locate points of interest, restaurants and service stations.
Vacationers are a ready market for this level of technology. What is especially enticing is that there are no monthly service fees to use the equipment and get information.
“If I were traveling, I would probably have one,” noted Sean.
But even day trippers and commuters can find great convenience in using a GPS navigation system.
As familiar as a Boston or a Providence might be or even the winding back roads of Cape Cod, there are always new places one goes to in these locales that can be hard to find. Simply program the location into the navigation system and you’re ready to go – no guessing.
Some models also make a traffic re-routing service available for an additional subscription fee. The service will notify the driver of upcoming traffic snarls and offer an alternative route.
“Most people coming in, looking for the most features for the lowest price go for the TomTom “Go 510” or the Magellan “RoadMate 2200T”,” explained Sean. “Both are $399.99.”
Key differences are that the Go 510 offers Bluetooth compatibility whereas the Magellan holds a longer battery charge.
If you’re an iPod user, some models are fully compatible with the player and display the iPod screen on the navigation display. Other models provide mp3 music playback and memory card capability.
More than another distraction while driving, GPS navigation systems can make it a lot easier for drivers struggling to figure out where they are going.
“Definitely a nice thing to have,” said Sean. “The last time I was in Boston, I wish I had one.”
Labels:
Garmin,
GPS navigation,
Magellan,
Radio Shack,
TomTom
Wednesday, March 21, 2007
Pinewood Derby Revs Up Youthful Creativity
The fascination with speed and how things move starts early. As children we observe, play and experiment with our toys and ultimately develop some understanding of motion.
On a practical level, as adults we apply this learning everyday when we drive our vehicles.
For the Cub Scouts of Pack 14 in Lakeville, last Saturday was the day to test their concepts of motion in the annual Pinewood Derby held at Ted Williams Camp off Route 18. Over sixty scouts participated.
The trek to the derby began three months ago. Starting with a small block of wood, two axles and four wheels, the cubs scouts fashioned small vehicles for the competition. They were bound by a strict set of competition parameters but had free reign to design and paint the vehicles to their own liking.
The cars had to conform to an overall width of 2-3/4" and a length of 7". The width between the wheels had to be 1-3/4" and the bottom clearance between car and racetrack had to be 3/8". The weight could not exceed 5 ounces.
The grail, of course, is to create a vehicle that makes it down the derby course in the fastest time. The creators of the three fastest vehicles go on to regional and possibly national competitions. Prizes are also awarded for Best Craftsmanship, Most Creative Design and Best Use Of Paint.
The standardized track presents a uniform way for the vehicles to demonstrate their mix of weight and drag.
Three at a time, the cars start on an incline at a height of four feet and pick up speed going downhill for a distance of about 16 feet. They then coast and additional 16 feet on a flat straightaway to the finish line. The results are electronically timed.
The designs of many of the vehicles stuck closely to conventional ideas of what race cars or dragsters look like but some are designed purely for speed and don’t look at all like ordinary notions of cars except for the four wheels. Some are just pure fun and imagination in their designs.
Such is the case with the coffin-like vehicle that Cameron Roberts created.
Cameron, whose father, Matt, is the Cub Master, said he based his idea on a design he saw in a television cartoon and although he wouldn’t expect to see a full-size car designed like it, the vehicle was not just an “all show and no go” design. It won its heat in the competition.
“I put weight inside the coffin and I put a lid on it,” explained Cameron.
Cameron’s mom, Cyndi, said that the event creates a lot of enthusiasm among the cub scouts and that it keeps growing each year. There’s good parent participation, she noted.
The fastest car of the day was created by Bradley Pedro. His vehicle finished with a time of 2.43 seconds. The thin, skateboard-like design was built purely for speed.
He described his feelings about winning in a word, “Good.”
His dad, Dave, was impressed with the enthusiasm everyone has for the event.
“This is the third year we’ve been doing it,” he said. “It gets better organized with more families each year.”
Plus, he’s observed how the kids put more into creating the vehicles as they get older.
On a practical level, as adults we apply this learning everyday when we drive our vehicles.
For the Cub Scouts of Pack 14 in Lakeville, last Saturday was the day to test their concepts of motion in the annual Pinewood Derby held at Ted Williams Camp off Route 18. Over sixty scouts participated.
The trek to the derby began three months ago. Starting with a small block of wood, two axles and four wheels, the cubs scouts fashioned small vehicles for the competition. They were bound by a strict set of competition parameters but had free reign to design and paint the vehicles to their own liking.
The cars had to conform to an overall width of 2-3/4" and a length of 7". The width between the wheels had to be 1-3/4" and the bottom clearance between car and racetrack had to be 3/8". The weight could not exceed 5 ounces.
The grail, of course, is to create a vehicle that makes it down the derby course in the fastest time. The creators of the three fastest vehicles go on to regional and possibly national competitions. Prizes are also awarded for Best Craftsmanship, Most Creative Design and Best Use Of Paint.
The standardized track presents a uniform way for the vehicles to demonstrate their mix of weight and drag.
Three at a time, the cars start on an incline at a height of four feet and pick up speed going downhill for a distance of about 16 feet. They then coast and additional 16 feet on a flat straightaway to the finish line. The results are electronically timed.
The designs of many of the vehicles stuck closely to conventional ideas of what race cars or dragsters look like but some are designed purely for speed and don’t look at all like ordinary notions of cars except for the four wheels. Some are just pure fun and imagination in their designs.
Such is the case with the coffin-like vehicle that Cameron Roberts created.
Cameron, whose father, Matt, is the Cub Master, said he based his idea on a design he saw in a television cartoon and although he wouldn’t expect to see a full-size car designed like it, the vehicle was not just an “all show and no go” design. It won its heat in the competition.
“I put weight inside the coffin and I put a lid on it,” explained Cameron.
Cameron’s mom, Cyndi, said that the event creates a lot of enthusiasm among the cub scouts and that it keeps growing each year. There’s good parent participation, she noted.
The fastest car of the day was created by Bradley Pedro. His vehicle finished with a time of 2.43 seconds. The thin, skateboard-like design was built purely for speed.
He described his feelings about winning in a word, “Good.”
His dad, Dave, was impressed with the enthusiasm everyone has for the event.
“This is the third year we’ve been doing it,” he said. “It gets better organized with more families each year.”
Plus, he’s observed how the kids put more into creating the vehicles as they get older.
Labels:
Cub Scouts,
Pinewood Derby
Thursday, March 15, 2007
Kia Finds Power In Their Surprises
I was looking through a Kia Motors catalog recently and guess what? Their catch phrase “The Power To Surprise” is right on target.
The full Kia line presents just 10 models and includes SUVs, a minivan, sedans, hatchbacks and a new crossover that redefines the word station wagon. There are no pickup trucks. But what the lineup lacks in numbers, it makes up for in style, safety and quality.
The first surprise was discovering that Kia sold its first million vehicles to the U.S. market in just 10 years. That beats Toyota, Mazda, BMW and Mercedes to name a few heavy hitters.
In the fiercely competitive auto market, that’s an amazing accomplishment these days. An automaker does not make that mark on slick marketing. It takes a distinguished product to pull it off.
It must have surprised a lot of Kia competitors last year when the Rio garnered recognition as the “Highest Ranked Sub-Compact in Initial Quality” by J.D. Power and Associates. Suddenly, this young upstart is a force in contention.
Quality is a great starting point for consumer attention. But the Rio has more that buyers like, especially in the sub-compact segment – the safety of six standard airbags; plenty of passenger and cargo space (class leading 92.2 cu.ft. for people and 11.9 cu.ft. for cargo) and satisfying fuel efficiency (29 city/38 highway with the 4-speed automatic)
Then there’s the Sedona minivan. It’s the highest safety-rated minivan of all-time. The National Highway Traffic Safety Administration, the government agency which rates the crash safety of all vehicles using a five star system, gave the Sedona the highest five-star safety marks in all four categories that cover frontal and side crashes.
The Sedona also got the nod as “Top Safety Pick” from the Insurance Institute for Highway Safety. The list of standard safety features for this seven-passenger people mover is impressive: dual front air bags, front seat-mounted side airbags, full-length side curtain airbags, front active headrests, tire pressure monitoring system, 4-wheel disc brakes with ABS, Electronic Stability Control, Traction Control System, child-friendly lower anchors and tethers.
Another surprise from Kia is the new Rondo. Functionally, one could call it a station wagon. But that description is dropping out of the vernacular these days. It’s a crossover vehicle – meaning that it takes styling and stature from the SUV segment but drives like a car.
The Rondo is big enough to carry seven passengers yet is fuel efficient enough to get up to 29 miles per gallon with the four-cylinder version. It designed to go toe-to-toe with vehicles like the Ford Focus wagon, the Subaru Impreza wagon and the Dodge Caliber.
The Rondo is a surprise late-entry into the 2007 lineup and is aimed to further Kia’s penetration into the U.S. market particularly in the fast-growing crossover segment.
News of Kia’s impressive level of quality, safety and value is growing. By industry standards, they are getting it right and consumers are beginning to take notice.
They’ll get a lot of mileage out of “The Power To Surprise” tagline especially when their surprises are all pleasant ones.
The full Kia line presents just 10 models and includes SUVs, a minivan, sedans, hatchbacks and a new crossover that redefines the word station wagon. There are no pickup trucks. But what the lineup lacks in numbers, it makes up for in style, safety and quality.
The first surprise was discovering that Kia sold its first million vehicles to the U.S. market in just 10 years. That beats Toyota, Mazda, BMW and Mercedes to name a few heavy hitters.
In the fiercely competitive auto market, that’s an amazing accomplishment these days. An automaker does not make that mark on slick marketing. It takes a distinguished product to pull it off.
It must have surprised a lot of Kia competitors last year when the Rio garnered recognition as the “Highest Ranked Sub-Compact in Initial Quality” by J.D. Power and Associates. Suddenly, this young upstart is a force in contention.
Quality is a great starting point for consumer attention. But the Rio has more that buyers like, especially in the sub-compact segment – the safety of six standard airbags; plenty of passenger and cargo space (class leading 92.2 cu.ft. for people and 11.9 cu.ft. for cargo) and satisfying fuel efficiency (29 city/38 highway with the 4-speed automatic)
Then there’s the Sedona minivan. It’s the highest safety-rated minivan of all-time. The National Highway Traffic Safety Administration, the government agency which rates the crash safety of all vehicles using a five star system, gave the Sedona the highest five-star safety marks in all four categories that cover frontal and side crashes.
The Sedona also got the nod as “Top Safety Pick” from the Insurance Institute for Highway Safety. The list of standard safety features for this seven-passenger people mover is impressive: dual front air bags, front seat-mounted side airbags, full-length side curtain airbags, front active headrests, tire pressure monitoring system, 4-wheel disc brakes with ABS, Electronic Stability Control, Traction Control System, child-friendly lower anchors and tethers.
Another surprise from Kia is the new Rondo. Functionally, one could call it a station wagon. But that description is dropping out of the vernacular these days. It’s a crossover vehicle – meaning that it takes styling and stature from the SUV segment but drives like a car.
The Rondo is big enough to carry seven passengers yet is fuel efficient enough to get up to 29 miles per gallon with the four-cylinder version. It designed to go toe-to-toe with vehicles like the Ford Focus wagon, the Subaru Impreza wagon and the Dodge Caliber.
The Rondo is a surprise late-entry into the 2007 lineup and is aimed to further Kia’s penetration into the U.S. market particularly in the fast-growing crossover segment.
News of Kia’s impressive level of quality, safety and value is growing. By industry standards, they are getting it right and consumers are beginning to take notice.
They’ll get a lot of mileage out of “The Power To Surprise” tagline especially when their surprises are all pleasant ones.
Monday, March 5, 2007
2008 EPA Mileage Ratings Give New Reality To Perception
If perception is everything, then automakers are going to have a job to do explaining the new EPA mileage-rating stickers that will be displayed on 2008 model-year vehicles. Fuel economy is going to show lower numbers across the board.
The new ratings are meant to better reflect real-world results. Even vehicles that have not changed anything about their performance from the 2007 model-year will show lower mpg numbers on the new 2008 stickers. Under the new way of calculating fuel economy, mileage estimates will fall between two and four mpg on average.
This is definitely for the benefit of consumers. The new way the EPA measures miles per gallon will take into consideration factors such as higher average driving speeds and more pervasive use of air conditioning. Consumer-minded AAA hails the change for addressing a truth in advertising issue.
No doubt, a change was long overdue. The last time the EPA revised the measurement system was in 1984.
But with sales of light trucks and SUVs, in a bit of a funk right now, the timing of the change is certainly inconvenient for dealers. Considering that the sales slump (total retail sales in 2006 was down 8.5 percent in this segment) likely was triggered by concerns about the price of fuel, having buyers see even lower fuel economy figures might be troublesome.
It presents more of an immediate issue for manufacturers such as Ford who have some 2008-designated models already being shipped to their dealers.
General manager Paul Neary at Ashley Ford in New Bedford is expecting his first 2008 Escape any moment. It’s so close to delivery, it’s already showing in inventory. He printed out 2007 and 2008 window stickers for comparison.
Side by side, the 2007 and 2008 Ford Escape 4WD, 4 speed automatic with a 3.0 liter Duratec V6 will show 19 mpg city, 23 highway for the 2007 versus 17 city, 22 highway, for the 2008.
Thus the perception problem.
Even the very economical Escape hybrid shows the 2007 at 32 city, 29 highway versus the 2008 at 29 city, 27 highway (hybrids typically fair better in the city than on the highway).
Now, I know consumers are pretty sharp and will quickly figure all this out. The EPA is even assisting by including the old calculations on the sticker in smaller print on the earliest of the 2008 models.
But on face value, at least for this transitional year, there’s bound to be some apples and oranges comparison between 2007s and 2008s.
For the time being, Mr. Neary is not overly concerned. Gasoline prices have been lower and he still sees a demand for Ford trucks. But he’s got his eyes focused down the road, too.
“Will fuel economy be an issue? Absolutely, going forward,” he stated. “But at $2.15 per gallon, I don’t see it.”
Mr. Neary is more concerned about what he sees as the mis-perception many buyers have about the fuel economy of vehicles coming from American automakers.
Hopefully, the lower numbers on the new EPA stickers don’t simply reinforce that perception.
The new ratings are meant to better reflect real-world results. Even vehicles that have not changed anything about their performance from the 2007 model-year will show lower mpg numbers on the new 2008 stickers. Under the new way of calculating fuel economy, mileage estimates will fall between two and four mpg on average.
This is definitely for the benefit of consumers. The new way the EPA measures miles per gallon will take into consideration factors such as higher average driving speeds and more pervasive use of air conditioning. Consumer-minded AAA hails the change for addressing a truth in advertising issue.
No doubt, a change was long overdue. The last time the EPA revised the measurement system was in 1984.
But with sales of light trucks and SUVs, in a bit of a funk right now, the timing of the change is certainly inconvenient for dealers. Considering that the sales slump (total retail sales in 2006 was down 8.5 percent in this segment) likely was triggered by concerns about the price of fuel, having buyers see even lower fuel economy figures might be troublesome.
It presents more of an immediate issue for manufacturers such as Ford who have some 2008-designated models already being shipped to their dealers.
General manager Paul Neary at Ashley Ford in New Bedford is expecting his first 2008 Escape any moment. It’s so close to delivery, it’s already showing in inventory. He printed out 2007 and 2008 window stickers for comparison.
Side by side, the 2007 and 2008 Ford Escape 4WD, 4 speed automatic with a 3.0 liter Duratec V6 will show 19 mpg city, 23 highway for the 2007 versus 17 city, 22 highway, for the 2008.
Thus the perception problem.
Even the very economical Escape hybrid shows the 2007 at 32 city, 29 highway versus the 2008 at 29 city, 27 highway (hybrids typically fair better in the city than on the highway).
Now, I know consumers are pretty sharp and will quickly figure all this out. The EPA is even assisting by including the old calculations on the sticker in smaller print on the earliest of the 2008 models.
But on face value, at least for this transitional year, there’s bound to be some apples and oranges comparison between 2007s and 2008s.
For the time being, Mr. Neary is not overly concerned. Gasoline prices have been lower and he still sees a demand for Ford trucks. But he’s got his eyes focused down the road, too.
“Will fuel economy be an issue? Absolutely, going forward,” he stated. “But at $2.15 per gallon, I don’t see it.”
Mr. Neary is more concerned about what he sees as the mis-perception many buyers have about the fuel economy of vehicles coming from American automakers.
Hopefully, the lower numbers on the new EPA stickers don’t simply reinforce that perception.
Labels:
AAA,
Ashley Ford,
EPA mileage ratings,
Ford
Wednesday, February 28, 2007
Trucks/SUVs Get Even More Car-Like In 2007
As if to blur the distinction between truck/SUVs and cars, automakers are driving deeper into the comfort zone with their work and off-road vehicles in 2007.
With crossover being the vehicle buzzword that also aptly describes buying habits these days, the more a manufacturer’s truck or SUV does double duty as powerful workhorse and comfortable family vehicle, the more likely it is to attract buyers. Throw in some new technology that boosts fuel economy and that truck or SUV starts to look even more attractive.
If anything, 2007 is shaping up to be a watershed year for trucks and SUVs. Attracting and holding consumer attention in this segment of the auto industry is more challenging than it has been for the last decade.
In the showroom, many buyers had been purchasing trucks or SUVs and using them as though they were cars. But the auto industry is seeing that dynamic shift towards actual car purchases. They are responding with trucks and SUVs that are even more car-like. Take a look at some of what’s new in trucks and SUV’s and see for yourself.
One of the grand-daddies of the SUV family, the Chevrolet Suburban has gotten a complete makeover this year and has added a new engine to the lineup that employs a fuel-saving variable displacement system called Active Fuel Management to automatically shut down four cylinders while cruising on the highway.
The engine, a Vortec 5.3 liter V8, is standard in the half-ton series of Suburban. Highway mileage improves to 21 mpg. The LTZ version adds head-curtain side airbags in all rows.
The Suburban chassis has been redesigned to give a better ride and improve handling, too. Pricing starts at $37,760 for the LS. Entry point for the LTZ is $47,035.
The smaller Chevrolet Tahoe has gotten a similar makeover.
Chevrolet has scored big this year with the Silverado, winning both the prestigious North American Truck of the Year and Motor Trend’s Truck of the Year awards. The truck has gotten a completely new frame that improves handling and ride comfort. Side-curtain airbags are available as well as Active Fuel Management and GM’s StabiliTrak electronic stability control.
The WT (Work Truck) version of the Silverado is priced starting at $18,750 but there are so many variations of the model including crew cab versions that its easy to spend over $35,000 to get exactly what one wants.
Chrysler has introduced the Aspen for 2007 to go toe to toe with the Cadillac Escalade and the Lincoln Navigator. It’s available with either the huge 4.7 liter, 235 hp V8 engine or the humongous 5.7 liter, 335 hp Hemi V8 that employs cylinder deactivation to improve overall fuel economy.
“It’s the first full-size SUV that Chrysler has had,” noted Ed Pimentle, business manager at Hiller Co. Chrysler-Dodge in Marion. “It’s more of a luxury SUV.”
The Aspen really goes the route with high-end standard equipment including rear parking sensors and tire pressure monitoring but holds the line on entry level pricing at $31,490. Even with the Hemi option in the 4x2 version, the Aspen can attain 20 mpg on the highway. Other luxury features such as remote start, heated seats, navigation system and power liftgate are options.
At Dodge, the green light is on for environmentally friendly upgrades. Start with the Dakota pickup which adds flex-fuel E85 capability to the optional 4.7 liter V8 engine.
E85 is a fuel mixture of 85 percent ethanol and 15 percent gasoline that many in the auto industry anticipate will be readily available in the next few years. Many gas stations already pump a mixture of 10 percent ethanol and 90 percent gasoline. Flex-fuel vehicles automatically adjust for the changing fuel mixtures to obtain maximum performance.
This year, the Dakota also adds a very useful dual position tailgate and spiffs up the interior with stain resistant fabric. Pricing starts at $19,780.
The Dodge Durango, which has seen a significant redesign for 2007, offers a fuel saving multi-displacement cylinder shutdown system with the optional 5.7 liter Hemi engine that can muster up 20 mpg on the highway. The smaller 4.7 liter V8 is E85 capable as in the Dakota.
Electronic stability control is now standard as well as side airbags. Bucket seats are available for the second row with heat. It’s best in its class for cargo storage behind the second row of seats, too. All told, the Durango can comfortably carry up to eight passengers and otherwise has numerous seating configurations. A base model with a 3.7 liter V6 engine is priced from $27,055.
Completely new at Dodge this year is the 5 passenger Nitro. This midsize SUV is clearly aimed at younger buyers with it’s “Loaded With Adrenaline” marketing tag. Off-road, the full-time four wheel drive should easily live up to the hype especially when coupled with optional 20 inch wheels.
Power in the base model Nitro is delivered by 210 hp, 3.7 liter V6. A bigger 4.0 liter V6 is available. Pricing begins at $19,885.
In that youthful vein, Honda has perked up the Element with an additional 10 hp, boosting the performance of its sole 2.4 liter 4-cylinder engine to 166 hp. The uniquely square-ish looking crossover SUV has also added a hip new SC version that has a monochromatic finish, sport suspension and 18 inch wheels. The 2WD entry level LX model comes in at $19,495. The SC is priced from $23,290.
Meanwhile, the popular Honda CR-V has gotten a complete redesign for 2007. Sleek on the outside and polished on the inside, in all categories this crossover SUV shows refinements – safety, comfort, style and performance.
Stability/traction control and ABS are standard. But that’s just the start to a long list of standard features that enhance this vehicle’s comfort level: power windows & locks, adjustable steering column, cruise control, map lights, a tachometer, air conditioning with air filtration. The list goes on. It’s priced from $21,195.
The four-door Honda Ridgeline pickup has also tweaked its level of refinements with passenger safety and comfort features including front seat side airbags with occupancy detection, side-curtain airbags with rollover sensors and rear seat heater ducts. Entry level price is $28,395.
The all-new Mitsubishi Outlander adds a hot new crossover to the 2007 lineup of SUVs. The featured-loaded vehicle belies its compact design.
Fuel consumption is maximized with variable valve timing and a six speed transmission; an electronic stability system controls brakes, engine output and 4WD to stabilize the vehicle when it detects skidding; a Bluetooth mobile phone interface with voice recognition facilitates hands free phone use; ABS brakes ensure safe stopping. All this and it’s priced from $19,990.
“People have gotten away from truck-styled SUVs,” explained Alan Hollis, sales manager at Executive Mitsubishi in New Bedford referring to the Outlander. “The new crossover SUVs are built more like cars.”
The Outlander LS will transport up to five people. The XLS version can transport seven. An available rear-seat DVD entertainment system can keep those passengers entertained.
Ford has added its own crossover SUV – the Edge - to the burgeoning list of quasi-cars now available. It’s a five passenger vehicle that offers higher sight lines than the typical car yet manages fuel with car-like economy. EPA estimates give the Edge 27 mpg on the highway.
Boldly styled and sharp-looking, the Edge offers a unique two-part panoramic glass roof as an option that will lets the sun shine in for front and rear passengers. With the back seat down, cargo space is an ample 69.6 cu. ft. Power derives from a new 265 hp, 3.5 liter V6. Pricing starts at $25,995.
This is just a start. There are lots more trucks and SUVs out there in the showrooms with new features that will impress. Go have a look.
With crossover being the vehicle buzzword that also aptly describes buying habits these days, the more a manufacturer’s truck or SUV does double duty as powerful workhorse and comfortable family vehicle, the more likely it is to attract buyers. Throw in some new technology that boosts fuel economy and that truck or SUV starts to look even more attractive.
If anything, 2007 is shaping up to be a watershed year for trucks and SUVs. Attracting and holding consumer attention in this segment of the auto industry is more challenging than it has been for the last decade.
In the showroom, many buyers had been purchasing trucks or SUVs and using them as though they were cars. But the auto industry is seeing that dynamic shift towards actual car purchases. They are responding with trucks and SUVs that are even more car-like. Take a look at some of what’s new in trucks and SUV’s and see for yourself.
One of the grand-daddies of the SUV family, the Chevrolet Suburban has gotten a complete makeover this year and has added a new engine to the lineup that employs a fuel-saving variable displacement system called Active Fuel Management to automatically shut down four cylinders while cruising on the highway.
The engine, a Vortec 5.3 liter V8, is standard in the half-ton series of Suburban. Highway mileage improves to 21 mpg. The LTZ version adds head-curtain side airbags in all rows.
The Suburban chassis has been redesigned to give a better ride and improve handling, too. Pricing starts at $37,760 for the LS. Entry point for the LTZ is $47,035.
The smaller Chevrolet Tahoe has gotten a similar makeover.
Chevrolet has scored big this year with the Silverado, winning both the prestigious North American Truck of the Year and Motor Trend’s Truck of the Year awards. The truck has gotten a completely new frame that improves handling and ride comfort. Side-curtain airbags are available as well as Active Fuel Management and GM’s StabiliTrak electronic stability control.
The WT (Work Truck) version of the Silverado is priced starting at $18,750 but there are so many variations of the model including crew cab versions that its easy to spend over $35,000 to get exactly what one wants.
Chrysler has introduced the Aspen for 2007 to go toe to toe with the Cadillac Escalade and the Lincoln Navigator. It’s available with either the huge 4.7 liter, 235 hp V8 engine or the humongous 5.7 liter, 335 hp Hemi V8 that employs cylinder deactivation to improve overall fuel economy.
“It’s the first full-size SUV that Chrysler has had,” noted Ed Pimentle, business manager at Hiller Co. Chrysler-Dodge in Marion. “It’s more of a luxury SUV.”
The Aspen really goes the route with high-end standard equipment including rear parking sensors and tire pressure monitoring but holds the line on entry level pricing at $31,490. Even with the Hemi option in the 4x2 version, the Aspen can attain 20 mpg on the highway. Other luxury features such as remote start, heated seats, navigation system and power liftgate are options.
At Dodge, the green light is on for environmentally friendly upgrades. Start with the Dakota pickup which adds flex-fuel E85 capability to the optional 4.7 liter V8 engine.
E85 is a fuel mixture of 85 percent ethanol and 15 percent gasoline that many in the auto industry anticipate will be readily available in the next few years. Many gas stations already pump a mixture of 10 percent ethanol and 90 percent gasoline. Flex-fuel vehicles automatically adjust for the changing fuel mixtures to obtain maximum performance.
This year, the Dakota also adds a very useful dual position tailgate and spiffs up the interior with stain resistant fabric. Pricing starts at $19,780.
The Dodge Durango, which has seen a significant redesign for 2007, offers a fuel saving multi-displacement cylinder shutdown system with the optional 5.7 liter Hemi engine that can muster up 20 mpg on the highway. The smaller 4.7 liter V8 is E85 capable as in the Dakota.
Electronic stability control is now standard as well as side airbags. Bucket seats are available for the second row with heat. It’s best in its class for cargo storage behind the second row of seats, too. All told, the Durango can comfortably carry up to eight passengers and otherwise has numerous seating configurations. A base model with a 3.7 liter V6 engine is priced from $27,055.
Completely new at Dodge this year is the 5 passenger Nitro. This midsize SUV is clearly aimed at younger buyers with it’s “Loaded With Adrenaline” marketing tag. Off-road, the full-time four wheel drive should easily live up to the hype especially when coupled with optional 20 inch wheels.
Power in the base model Nitro is delivered by 210 hp, 3.7 liter V6. A bigger 4.0 liter V6 is available. Pricing begins at $19,885.
In that youthful vein, Honda has perked up the Element with an additional 10 hp, boosting the performance of its sole 2.4 liter 4-cylinder engine to 166 hp. The uniquely square-ish looking crossover SUV has also added a hip new SC version that has a monochromatic finish, sport suspension and 18 inch wheels. The 2WD entry level LX model comes in at $19,495. The SC is priced from $23,290.
Meanwhile, the popular Honda CR-V has gotten a complete redesign for 2007. Sleek on the outside and polished on the inside, in all categories this crossover SUV shows refinements – safety, comfort, style and performance.
Stability/traction control and ABS are standard. But that’s just the start to a long list of standard features that enhance this vehicle’s comfort level: power windows & locks, adjustable steering column, cruise control, map lights, a tachometer, air conditioning with air filtration. The list goes on. It’s priced from $21,195.
The four-door Honda Ridgeline pickup has also tweaked its level of refinements with passenger safety and comfort features including front seat side airbags with occupancy detection, side-curtain airbags with rollover sensors and rear seat heater ducts. Entry level price is $28,395.
The all-new Mitsubishi Outlander adds a hot new crossover to the 2007 lineup of SUVs. The featured-loaded vehicle belies its compact design.
Fuel consumption is maximized with variable valve timing and a six speed transmission; an electronic stability system controls brakes, engine output and 4WD to stabilize the vehicle when it detects skidding; a Bluetooth mobile phone interface with voice recognition facilitates hands free phone use; ABS brakes ensure safe stopping. All this and it’s priced from $19,990.
“People have gotten away from truck-styled SUVs,” explained Alan Hollis, sales manager at Executive Mitsubishi in New Bedford referring to the Outlander. “The new crossover SUVs are built more like cars.”
The Outlander LS will transport up to five people. The XLS version can transport seven. An available rear-seat DVD entertainment system can keep those passengers entertained.
Ford has added its own crossover SUV – the Edge - to the burgeoning list of quasi-cars now available. It’s a five passenger vehicle that offers higher sight lines than the typical car yet manages fuel with car-like economy. EPA estimates give the Edge 27 mpg on the highway.
Boldly styled and sharp-looking, the Edge offers a unique two-part panoramic glass roof as an option that will lets the sun shine in for front and rear passengers. With the back seat down, cargo space is an ample 69.6 cu. ft. Power derives from a new 265 hp, 3.5 liter V6. Pricing starts at $25,995.
This is just a start. There are lots more trucks and SUVs out there in the showrooms with new features that will impress. Go have a look.
Labels:
2007 Truck of the Year,
Chevrolet,
Chrysler,
Dodge,
E85,
flex-fuel vehicles,
Ford,
Honda,
Mitsubishi
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